Jozi boy, Brent Lindeque, made waves this time last year when he transformed the NekNomination craze into something a lot more beautiful: RakNominations. In the NekNominatinos, bros and chics all over the interwebs filmed themselves downing a beer in challenging or dangerous circumstances and then nominated their friends to do the same. RakNominations promises to be more altruistic.
"Downing a can of Castle Light is easy," said Lindeque. "Imagine if we all harnessed the power of social media to make a real difference in people's lives."
Upon being nominated by a mate down under (where NekNominations stared), Lindeque set up a camera and filmed himself driving up to a homeless person at an intersection in Jo'burg. Instead of downing a beer with the homie, he instead handed the man a sandwich, soft drink and chocolate bar.
Overnight, the world started listening, and Lindeque's message spread from America to Australia, from individuals to corporates. The world was eager to pay it forward.
On 1 February, Lindeque launched #RAK15, a follow up campaign aimed to empower and encourage South Africans and the rest of the world to preform random acts of kindness.
In his promotional video, Lindeque encourages everyone to go out into their communities and perform one random act of kindness. "Change one thing. Change everything."
And people have been doing just that.
Article courtesy of The South African