Uber, the innovative app that connects riders with drivers, has partnered with various non-profit organisations to positively impact the lives of South Africans through UberGiving; a ‘give-back’ programme launched in 2015. UberGiving means that riders are contributing to a worthy cause by simply requesting a ride!
Previously Uber automatically rounded down the value of a trip to the nearest rand. Uber chose instead to leave the value of the trip as is and contribute their portion of the extra amount to various non-profit organisations. In keeping with the business model, driver-partners continued to earn 80% from each fare.
The Reach for a Dream Foundation was the first beneficiary to receive a donation from UberGiving. This donation assisted in making dreams come true for many sick children who are fighting life-threatening illnesses such as cancer, cystic fibrosis and muscular dystrophy.
Thanks to the Reach for a Dream Foundation and UberGiving, Elihle Momoza, a 12 year old with a blood disorder, who has a passion for soccer was able to visit Moses Mabhida stadium for the first time and also received a PlayStation console and football games.
Faith Nifang, an 8 year old little boy with Sickle Cell Anaemia fulfilled his special dream of a day at the beach by spending a wonderful weekend at Sun City, where he thoroughly enjoyed the playground activities and the waves at the Valley of the Waves. Alon Lits General Manager Sub Saharan Africa described "the magnitude of his smile said it all that day! We are honoured to be associated with Reach for a Dream, helping to assist children like Faith and Elihle." These are just some of the dreams that were made possible through UberGiving and Reach for a Dream Foundation.
Due to the success of UberGiving, Uber has also been able to assist other NPO’s such Tomorrow Trust, who made it possible for Mahlogonolo Pasha to continue with her BSc Life and Environmental Sciences studies at the University of Johannesburg. Mahlogonolo is one of five children raised by a single mother who is currently unemployed. Pasha’s dream is to become the first university graduate in her family in order to end the cycle of poverty in her family and community.
Also a beneficiary of UberGiving is the Els for Autism Foundation. In 2009 Ernie and Liezl Els discovered that their son Ben was severely affected by autism and established the Els for Autism Foundation, with the goal of funding an Autism Centre of Excellence. The aim was to create a service that would allow lower-resourced families of children on the spectrum free access to evidence-based interventions. Uber was honoured to be able to provide a substantial donation to such an effective cause.
Other NPO’s that have benefited from UberGiving include the Blow the Whistle initiative and The Desmond Tutu HIV Foundation.
"We are proud to support these organisations so that they are able to continue the good work they do. A special thanks goes out to all those riders using the Uber platform, by simply requesting a trip each of you are making a difference, and every little bit counts. We are looking forward to helping further NPOs in 2016" concludes Lits.
Article Courtesy: SA Good News